Daeng Muhammad Feisal
Daeng Muhammad Feisal
User Experience Designer
Experience

November 2018 - April 2020, Jakarta - INDONESIA

  • Involved in the end-to-end redesign and product development of 2 major products; Operations Dashboard (internal tools) and B2B Dashboard (tools for the merchant).
  • Spearheaded and led initiatives of redesigning landing pages, transactional emails, and a Design System for Cashbac’s web products.
  • Collaborated closely with Product Managers, Engineering, Operations, Finance, and Campaign team to drive effective solutions for merchants and company business processes.
  • Mentored and offered guidance for 2 junior designers to provide the best solution of UI Design and prototypes of our web products.

November 2017 - NovEMBER 2018, Bandung - Indonesia

  • Led Design team to provide UI design and guidelines, transaction flow, gameplay direction, and design assets (animations, background music, and SFX).
  • Led User Research from planning, Usability Testing, surveys, In-Depth Interview, synthesizing to drawing out insights
  • Co-facilitated workshops with clients and internal team. 

UI/UX Designer — XPRSV

August 2016 - October 2017, Bandung - Indonesia

  • Led digital product design and development projects for SMEs, NGOs, education institutions, and companies.
  • Defined overall design direction from sketches, wireframes, hi-fidelity UI designs and prototypes. 
  • Coordinated with developers and designers to align the implementation and design process.
  • Acting as Product Owner for 1 end-to-end mobile app development.

Game Designer — Mizan Apps Publisher (MAP)

October 2015 - March 2016, Bandung - Indonesia

  • Involved in 1 major game redesign project.
  • Generated concepts and ideas for new games. 
  • Helped MAP’s web administration, server maintenance and migration.

Front-End Developer — Mitra Digital

February 2011 - March 2012, Bandung - Indonesia

  • Developed and maintained 30+ webs, from concept, web design, DNS and CMS setup, server migration to web development. 
  • Involved in Search Engine Optimization, from links building, content strategy, Pagerank, and domain qualities development.
  • Collaborated with Copywriters to provide high-quality articles and SEO campaigns to enhance search engine rankings.

Front-End Developer & Graphic Designer — jojodogstudio

OCTOBER 2010 - DECEMBER 2013, Bandung - Indonesia

  • Developed from concept, wireframes, web design to web development. 
  • I collaborated with designers & managed a wide variety of
    cross-media projects involving branding, illustrations & UI design
    for events, schools, and SMEs.
Activities

Instructor & Mentor — QUIX UX Bootcamps

March 2019 - February 2020, Bandung - Indonesia

  • Crafted syllabus and delivered Information Architecture workshops for 2 batches in 2019 and 2020
  • Mentored amd provided feedback to study cases and final projects of students during Bootcamp.

Design Thinking Facilitator — Design Action Bandung

September 2017 - November 2018, Bandung - Indonesia

  • Led and facilitated a group of 12 people to create citizen-based solutions for SMEs problems in Bandung City. Design Action Bandung is an International Design Thinking workshop, organized by Bandung city government and Bandung Creative City Forum (BCCF).

January 2018 - October 2018, Jakarta - Indonesia

  • Involved as core team of UXID Conference 2018. UXID (UX Indonesia) is the first and biggest UX community in Indonesia.
  • Oversaw and coordinated 15 people of volunteers and vendors for documentation, social media, web development, media & community partnership, digital assets & collaterals, and event documentation.
  • Worked with media-community partners to provide a good public relations before, during, and after the conference.

Volunteer, Meetups Organizer — UXID Bandung

December 2016 - JANUARY 2019, Bandung - Indonesia

  • Organized 20+ meet-ups, volunteers’ events, and hands-on workshops in Bandung city.
  • Initiated merchandising, partnership and fundraising campaign to cover UXID events operational costs.
  • Led UXID website reactivation and expanded all UXID social media accounts, groups, and channels. Reach 10000+ new followers and assisted 5 new city chapters establishment.

Instructor & Mentor — Talent Bandung, Class UI/UX

September 2017 - January 2018, Bandung - Indonesia

  • Crafted syllabuses and delivered UI Design, Information Architecture, Content Strategy courses for 2 batches
  • Mentored, gave feedback, and evaluated weekly assignments and the final projects of students.
Education

2016, Bandung - Indonesia

Research Paper:
User-Centered Design Implementation in Crowdfunding Platform Mobile Web App Development to Improve User Experience (UX).

Courses

UX Design

  • UX Design Learning Path – LinkedIn Learning
  • Enterprise Design Thinking Practitioner – IBM
  • Information Architecture – Udemy
  • Designing Products that Users Love with Data Powered Design – Skill Academy by Ruangguru
  • UX Design: Digital Product Development – Skill Academy by Ruangguru

Product Management

  • Product Management – University of Virginia, Darden Business School & Coursera
  • Mastering the Complete Agile Scrum Master Workshop – Udemy
  • Advanced Product Management: Vision, Strategy & Metrics – Udemy 
  • Become a Product Manager –  Udemy
  • Mastering Product Manager Skills and Mindset – Skill Academy by Ruangguru
Skillset

UX Design

Design System, Customer Journey Map, Information Architecture, User Flow, Prototyping, Interface Design,

Research

Usability Test, User Interview, Tree Test, Card Sorting, Field Research, Survey

Collaboration

Scrum, Kanban, Design Sprint, Design Thinking, Workshop Facilitation

Development

HTML, CSS, Sass, Bootstrap, Tailwind CSS, Javascript, Vue, WordPress, Git, SQL, Linux SysAdmin

Tools

UI & UX Design

Figma, Sketch, Zeplin, InVision, Webflow, Maze, Loom

Project Management & Collaboration

Jira, Confluence, Trello, FigJam, Miro

Visual Design

Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Others

Notion, Visual Code Studio, Microsoft Office Suite, Google Workspace