Redesign of Cashbac Transactional Email.
At the beginning of 2019, Cashbac Product team initiated a major redesign of all its products. Include all email design templates.
Role
UI/UX Designer, Front-End Developer
Platform/Stack
Email/Web Page,
HTML, CSS
Tools
Litmus Email,
Visual Studio Code
Company
Cashbac (PT Global Pay Indonesia)
Problem
We send about 60.000 emails per month to our customers. Yet, our emails are redundant, outdated in design, and has confusing content. We had a low open rate as a result.
Outcome
We redesigned 20 emails. Now, we have more a personalized subject line and. The open rate increased 40% on average for most emails.
